The objective was to inspire employees to keep raising benchmarks and celebrate achievers in a star-studded affair, where the audience would be scattered across South Asia, accompanied by their families.
Our approach was to create a 360-degree platform with the classic black and gold theme, plotting and tying a series of touch points, to make the employees feel valued and celebrated.
A virtual, 360-degree navigational version of a grand Dolby Theatre was created to host the awards, replete with a huge hallway, red carpet entry, chandelier, spotlights, smart lobby and a help desk. A Pathway of Fame was created to feature various winners as shining examples of good performance. Similarly, a Wall of Excellence was created to honour exceptional team and employee accomplishments. Every award category was integrated with contextual audio-visuals, nominations, winners, trophy giveaways and winning speeches. An engagement zone was created for delegates to participate in games and quizzes. Just like a real awards ceremony, various in-house employees took to the stage to entertain the audience, bringing out the many cultures of South Asia in artistical performances.
"The move from physical to digital conferences could have been extremely challenging for us at Hindustan Unilever Limited, but with the help of team Shobiz we were able to convert this to a moment of delight. Team Shobiz was able to bring the right technology platform and support us to bring alive the experience of being in a virtual conference room. Since the experience and interactivity is critical in a virtual space, Shobiz brought alive small touches like re-creating the convention center ambiance, built in polls and nudges and live QnA during sessions. With an experienced team you can always expect a high degree of professionalism and complete support even under pressure. All in all, magic was created once again by the Team Shobiz."
General Manager HR - Talent, Organization and Integration at Unilever