Alexa: Your marketing executive

By now, marketing groups all over the world are familiar with the concept of SEO.

But what about voice search?

Voice search is gradually becoming a growing part of everyday life. According to Google, 20% of mobile searches in 2016 were voice searches in the Google App.

These numbers will only grow. Using voice-activated smart devices to boost marketing strategy in 2019, provide customers with the ability to interact with the products or services in a conversational way.

Email Management

Managing emails can be time-consuming. But Alexa can read, reply and manage your emails, as well as help you prioritize new ones. Secondary functions include delete, archive, quick replies and more.

Website Monitoring

Ask Alexa to report on the status of the websites. As more businesses add more sites, knowing they are up and running at all times will ensure the customers can access your services.

Managing Invoices

Alexa calculates factoring fees and can tell you the amount you will get for your invoices. All you have to do is tell Alexa how much your invoice is for and what your factoring rate is.

Providing Reminders

You can hear what is due on a particular date. You can also add tasks for meetings, pay invoices and other tasks you might forget because of your busy schedule. You can also give tasks to the contacts, such as reminding one of your employees to deliver something.

Managing Conferences

Audio and video conferences play a great role in today’s collaborative workforce environment. By simply uttering words, Alexa can extract the conference information, dial the bridge number, meeting number, participant code and make the call.

Editing Documents

Being able to quickly revise a document without a computer can come in handy. You can edit or add to Google documents using Alexa. This includes for presentation, sheet, and document. You have to have a Gmail account with Google Drive linked with Alexa to make this skill work. And you can start editing by ordering Alexa to “open edit docs.”

Providing Business Intelligence

Being able to monitor sales, unit sales, and best or worst sales with reports provides valuable information for making informed decisions. Combine customer relationship management (CRM) and business intelligence (BI) and you will get straight reports from Alexa.

Adding Events to Google Calendar

Optimizes Google Calendar by letting Alexa to add events.

If you don’t provide all the information it needs, Alexa will ask you for it, such as “For what day should I schedule the event?” and “At what time should I schedule the event?”

Not using an Alexa for your business doesn’t automatically mean you’ll be left behind. Optimize your Alexa marketing strategy to avoid falling behind your competitors.

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