Crowd Management 101

How to handle crowds at events chiefly depends on the crowd. Certain crowds are mellow. Others like to party hard. Crowd management is extremely vital and cannot be overlooked. Yet with the right crowd management strategies, you can greatly reduce the risk of your event ending in a bad experience. Here’s where a little expertise comes in handy.

Why is crowd management important?

People behave differently when they’re part of a large crowd of faceless individuals. Strong emotions such as joy, anger, and excitement can quickly grow and become dangerous.

Lack of crowd management can lead to the destruction of property, personal injury, and general hooliganism. A solid event crowd management plan can go a long way in producing order and restoring a pleasurable experience for your customers.


Wayfinding is a full-fledged field of expertise; in the realm of crowd control, wayfinding techniques use clear signage and markers to ease navigation—and avoid the kind of congestion that can accumulate when visitors are confused.

Use simple, straightforward language—and cut out the extra words. The shorter and clearer your message, the quicker your customers can find their way through your area

Make Your Signage Consistent

Consistency promotes less confusion and smooth customer wayfinding journey.

Just don’t prioritize brand promotion over clarity: it’s far better to present your visitors with a clear, simple message than it is to tack on your brand logo or signature catchphrase. If you serve up that seamless wayfinding experience, customers walk away with a better impression of your brand than they would get from a logo.

Queue Management

Lines are a natural part of just about any shopping, travel, or entertainment experience. But not all lines are created equal: some are tedious and stressful—and others are not.

Compared to the multiple line model, single-line queues reduce customers’ wait time by an average of 30%. Not only is it faster, but it’s also fairer. Using digital signage and station lights, electronic queue management systems direct customers to the next available agent so the line can continue moving seamlessly.

Or here’s a thought: just skip the physical line altogether.

Virtual queuing or mobile queuing isn’t just for restaurants. Whatever your industry, your customers will thank you for saving them from the tedious, time-wasting experience of waiting in line.


Customer flow management encapsulates queue management, temporary closure strategies, and rapid deployment solutions.

Customer flow management is also about safety. A well-managed customer run reduces staff stress, elevating morale. It improves sales, too: happy customers spend more. Find the crowd control techniques that meet your venue, and you’re one step closer to giving your visitors a reliable, happier, and more memorable experience.

Have plan B

There is always a risk of something undesirable occurring, hence the need for security personnel. You always have to plan for the worst-case scenario. So many things can go wrong that will require an orderly evacuation or in the event of a security breach. This could include the breakout of a fire, a brawl in the crowd etc. Any of these scenarios may require attendees to exit the venue until law enforcement or firefighters arrive. It’s all too easy to assume that nothing can ever go wrong. However, your the team must be mentally prepared to handle the unexpected.

Ample of Staff

Each staff should be versed in the layout of the venue. They should, for eg., know where the nearest restroom is from any location of the venue. Communication among members is also very important. Each member should be able to stay in contact through their devices. Staff should be strategically placed and assigned an area.

Developing crowd management and crowd control strategies will help protect managers and employees as well as the public. Thus, creating effective plans with an eye towards the above aspects will achieve financial success as well as a safe event.

Leave a reply