As technology continues to connect people and engage them in valuable interactions, it’s a no surprising fact that the event industry has started leveraging experiential technology to facilitate greater attendee engagement. With new trends and technologies appearing seemingly every week, the event industry is coming to terms with a future built on change. This tech revolution isn’t surprising? Right?
A rising tide lifts all boats. With so many events occurring every day, in every corner of the world, the possibilities are exciting and nearly limitless. Here are a few tech trends reshaping the industry.
- Proximity sensors
This has immense potential as this forms the base for “Near By” experiences. This unique technology enables event managers to interact one-on-one with visitors and attendees by streaming location-specific content and alerts to their mobile devices. This integrates with projection & action etc. to create an amazing and interactive experience. WIFI-based sensors have caught the attention of event tech experts globally, as they helped the usher, in which attendees expect event organizers to offer a more contextualized event experience. Events such as Tech shows, Auto shows, film, food & wine festivals, concerts, music & art festival are already leveraging its advantage.
It’s a jaw-dropping visual phenomenon that amazes and fascinates audiences. Unlike conventional 3-Dimensional viewing, these images do not require 3D spectacles, the hologram illusion is produced by using projection, that provides the viewer’s eyes with other visual cues— reflection, light, action, and contrast—that trick the brain into thinking it is viewing a 3D image. It has modified the Victorian-age Pepper’s Ghost optical delusion into a state-of-the-art multimedia platform that enables 3D holographic projection.
The event community, a few years back discovered the possibilities of drone usage. There’s a lot that can be done with drones. Events have used drones in the past to mesmerise attendees with breath-taking drone shows. Apart from event experience, drones are also a great advantage in terms of event security and surveillance. With an array of new and developed drones being launched into the market, drone technology is seen almost everywhere and is already a hit in the event technology.
Check this out to know how Drones can propel an event.
4. Hybrid Events
Hybrid events are events such as conferences and meetings that have both a physical event and a remote component where attendees can be a part of the event virtually. These events are quickly gaining traction. Having a hybrid event will not make your in-person attendees go-down, it will actually raise in-person attendance the following year! A hybrid event works with any budget. You can live stream for free with a smartphone, but if you really want to impress your virtual audience you will need to up the production value with professional live steam. This will give you professional-quality videos, interesting angles, better audio, an all-around superior quality.
- Digital Swag Bags
As the green movement is taking a stronghold on the events industry, event companies are trying to find ways to reduce waste during their event. One of the most efficient & economical ways to diminish waste is to eliminate the traditional event swag bag and substitute it with a digital swag bag. Instead of carrying a heavy bag throughout the event, attendees will receive a digital swag bag via email, text, app or a link. This option is not only green but by being digital, it is also measurable. Attendees will be compelled to take advantage of the offers, view the content and so on. This brings a strong opportunity to immerse the attendees in experience and engage them in interactions.
In the past years, virtual reality (VR) and Augmented Reality (AR) has gone from an intriguing concept to a full-fledged marketing strategy. These trends are certainly taking over events. Sophisticated event tech solutions bridge the gap between the physical and online worlds, creating a friction less, unified experience for event attendees. They are great, so use them if they fit your event’s purpose.
To know more on the latest technologies ruling the event space,
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